About the Founder

Andre Roy

Andre Roy’s experience as a hands-on business owner and innovator provided him with a solid foundation to explore new concepts in forestry while defining a structure to make them financially viable.  Starting with computer programing he later moved into plastics distribution and fabrication thereby both utilizing and satisfying his creativity. He developed and sold several plastics businesses and then turned his analytical streak to his Colorado forest property.
Andre understood that finding value in the ‘waste’ left after tree trimming for land health management and fire mitigation could allow the work to be self-supporting.  After experimenting and research, Andre invented and patented a machine that turns the slash, formerly considered the waste of the tree (the needles and branches), into a fine powder with extraordinary qualities.  It is the cleaning power within Pinerite® Soap.